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Three Insights Tools for Increasing Audience Engagement

A well-timed message is one more way you communicate that you understand someone’s needs. When you provide valuable information or meet someone’s needs, they’re more likely to stay longer, recommend you to their networks, and see you as a valued partner. When you keep your audience close, you can track how the things they value evolve. This data can be used to personalize your marketing, features, sign-up process, service, and other important details. If you market to parents, for example, remember that their needs will change as their children grow. Their toddlers who play with blocks today will become interested in action figures and art classes, and your marketing should reflect that.

event planners

From summer highlights to creators encouraging users to share embarrassing childhood pictures, the Add Yours sticker could be your ticket to engagement success. This way, you’ll be able to share views, likes, and comments — allowing you to leverage and engage with each other’s communities. Instagram Collabs are a new way to boost engagement on Instagram. Even as a brand, it’s important to show your face every once in a while.


If you create shareable content, your social media engagement will increase. People on social media enjoy sharing posts they enjoy, admire or find valuable, so create and curate content that will prompt your followers to hit the share button. GPYP used this assessment quiz made by Outgrow to increase their customer engagement and traffic. The company saw an increase in the conversion rate by over 40% due to this type of interactive content.

  • The better your presentation, the more likely people will pay attention.
  • Even if there are negative comments on your page, if you respond positively and resolve the issue, you’ll still grow your sales.
  • Find a social media marketing voice that embodies your brand and stick to it while interacting with your audience online.
  • Direct messages, replies and story interactions all count towards engagement numbers.
  • Let them know how they can participate beyond attending sessions and listening to speakers.

Webinars and events ultimately function as a way for brands to connect with their audience. These take next to no effort as people only need to cast their vote. Use polling during the start of your webinar or live event when you’re breaking the ice or throughout the webinar to gauge audience participation and interest. If you think there aren’t opportunities to engage your audience after an event ends, think again. Most virtual event platforms allow you to record live content for later consumption.

Gather questions for a Q&A session at the end of the webinar

Each increase audience engagement platform has a built-in way to check these metrics and offer further analysis as well. The first step to creating valuable content is taking the time to understand your audience and what they look to you for. If you’re a health and fitness business, your audience is looking to you for tips on how to live better lives. They probably want workout tips, healthy recipes, and ways to improve their overall quality of life, among other things.